Have a great day, and we’ll talk tomorrow.Millions will tune into the Super Bowl Sunday this weekend-but they’re not just watching to see the Cincinnati Bengals face off against the Los Angeles Rams! Audiences around the country also want to know how to watch Super Bowl Halftime Show, that way they don’t miss one of the biggest performances of the year.Īside from those viral Super Bowl commercials, the Super Bowl Halftime Show is one of the biggest draws for football fans and casual game day audiences alike. Now, the ROI depends heavily on his ability to go on tour within 12 months. Not to mention all the pre- & post-performance social impressions also. While countless brands spent $5.5 million for 30-second Super Bowl advertisements, which most likely will be forgotten by Friday, The Weeknd paid $7M, or just $1.5M more, for a 15-minute commercial. The Weeknd, on the other hand, felt that a $13M budget was inadequate given his vision, deciding to spend $7M extra - $20M in total - to make the performance what he envisioned. However, you’re still given a budget - presumably around $13M based on previous halftime performances' reported costs. In a typical year, the NFL and its sponsors cover all costs related to halftime show production. Here’s how the production expense budget works: While it’s common that the Super Bowl halftime performer isn’t paid for their performance, The Weeknd actually paid the NFL to perform - about $7M in total. If not, given his last tour in 2017 grossed ~$100M, The Weeknd will miss out on a massive payday. The Weeknd plans to embark on a 66 show tour across North America and Europe starting in June, but with COVID-19 still impacting the ability to conduct live performances with sold-out crowds, who knows if that will happen. Travis Scott, who also performed that year, more than doubled his performance haul he now grosses over $1 million per show. While Lopez and Shakira weren’t able to capitalize as the pandemic canceled their concerts, Maroon 5’s per-city average gross grew by $200,000 to $1.7 million after performing in 2019’s halftime show. Simply put, it’s one of the greatest promotional events in the world.Īside from the increased exposure through linear television and social media platforms, The Weeknd will see most of his financial benefit come via future tours.īased on historical data from ticketing platforms like Stubhub, we know that concert ticket sales typically jump 50% for halftime acts following the Super Bowl. That’s what 100M viewers can do for you, not to mention the billions of social impressions generated before, during, and after the performance. It hasn’t even been 12 hours since the Super Bowl ended, and his music represents 8 out of the top 10 trending songs on Spotify already. Jennifer Lopez and Shakira saw their on-demand music streams increase by 150% and 220%, respectively, the night of and day after last year’s show. In a typical year, the Super Bowl has more than 100 million viewers worldwide tune in to watch the game, which provides an incredible stage for promotion, exposure, and the promise of future financial gain.Īccording to Nielsen, when Jennifer Lopez and Shakira performed last year, purchases of their songs jumped 1,600%.ĭuring the week after the Super Bowl, Jennifer Lopez gained more than 2.3M followers across her social media channels, while Shakira gained over 600,000. Instead, they are rewarded with exposure. From Jennifer Lopez and Katy Perry to Justin Timberlake and Lady Gaga, the most famous halftime performers in history have never been paid to perform at the Super Bowl.
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